Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Change Marketing: Analytics Strategies for Building a Customer-First Company
Foyalty 93

Change Marketing: Analytics Strategies for Building a Customer-First Company (Paperback)

£31.00
Pre-order for despatch on publication.

Synopsis

This book examines just how hard it is for companies to deliver the experience customers are expecting and offers a strategy and method to help businesses incorporate a unified- customer strategy into their key business objectives, product strategies, and channel/media goals.







Readers will learn what needs to happen organizationally, strategically, technologically, and analytically to implement a customer-first strategy. They will learn how to create the right customer experience, from early awareness to acquisition and advocacy, and how to set themselves up to be market leaders.







Building a winning customer strategy requires a solid marketing analytics foundation, one that will provide plenty of insights into customer profiles, segmentation, opportunities for personalization, and predictive marketing capabilities, but sadly, very few organizations are set up for success in this area.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementManagement & management techniquesManagement: leadership & motivationBusinessBusiness & managementSales & marketingBusinessEconomicsDevelopment economics Publisher: De Gruyter Publication Date: 01/10/2021 ISBN-13: 9781501515187  Details: Type: Paperback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Brett House, Vice President of Global Marketing & Communications, Nielsen, USA

More books by Brett House

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.
 

Location 1st Book Each additional book Average Delivery Time
Free UK Standard Delivery on Orders Over £25 (2nd Class)     3-5 Days
UK Standard Delivery (2nd Class) £2.99 £0.00 3-5 Days
UK 1st Class Delivery £3.99 £0.00 1-2 Days

Click & Collect / 
Delivery to a Foyles Bookshop

Click here for further information on Click & Collect during lockdown

Free Free From 2 hours - Individual item delivery times given at checkout
UK Courier* £7.95 £0.00 1 Working Day
Western Europe**Airmail £9.00 £1.00 7-8 Days
Rest of World Airmail £12.50 £1.00 7-10 Days

* For courier service please contact the Charing Cross Road store

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Delivery Help & FAQs
 

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.
 

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

The Art of Fairness: The Power of...
(Paperback)
David Bodanis
 
 
£9.99
 
Unreasonable Success and How to...
(Paperback)
Richard Koch
 
 
£10.99
 
Defining Hybrid Heroes: The ...
(Hardback)
Inge Brokerhof; Stephan Sonnenburg;...
 
 
£80.00
 
Visions of Leadership: The evolution...
(Hardback)
Charles Hampden-Turner; Fons...
 
 
£19.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close