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Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days

Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days (Paperback)

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Synopsis

NEW YORK TIMES bestseller

WALL STREET JOURNAL bestseller



'Sprint offers a transformative formua for testing ideas that works whether you're at a startup or a large organization. Within five days, you'll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes' Eric Ries, author of The Lean Startup



From three partners at Google Ventures, a unique five-day process for solving tough business problems, proven at more than 100 companies.



Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?



Now there's a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.



A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.

BusinessBusiness & managementBusiness innovationBusinessBusiness & managementBusiness strategyBusinessBusiness & managementEntrepreneurship & business livesBusinessBusiness & managementManagement & management techniquesEducationCareers & StudyingCareers guidance Publisher: Transworld Publishers Ltd Publication Date: 10/03/2016 ISBN-13: 9780593076118  Details: Type: Paperback Format: Books
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Jake Knapp (Author) Jake Knapp created the Google Ventures sprint process and has run more than one hundred sprints with startups such as 23andMe, Slack, Nest and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is among the world's tallest designers. John Zeratsky (Author) John Zeratsky has designed mobile apps, medical reports and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee at FeedBurner, which Google acquired in 2007. John writes about design and productivity for The Wall Street Journal, Fast Company and Wired. He studied journalism at the University of Wisconsin. Braden Kowitz (Author) Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of 'design partner' at a venture capital firm. He has advised on close to two hundred startups on product design, hiring and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends.

More books by Jake Knapp

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Customer Reviews

First of all, great looking book - always give credit where it's due. There's often no correlation between the design and the quality of the content, but this book delivers. Its a fantastic framework that can be used by many different businesses (not just startups!), to achieve more in less time. The advice is well thought out and practical.

- 01/04/2016
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