Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Outside Insight: Navigating a World Drowning in Data

Outside Insight: Navigating a World Drowning in Data (Hardback)

£20.00
Pre-order. Despatched on publication 29/06/2017
Order now for Free delivery in the UK or choose Express Delivery to receive in 2 business days.
More on delivery...

Synopsis

Is your business looking out? Internal data won't cut it. In a world where a company's future performance is increasingly explained by external rather than internal factors, without the tools to look beyond your industry and act on data from outside you're just trying to grow in the dark. Drawing on examples of transformative data-led decisions made by Nike, L'Oreal, Manchester United, Barack Obama and many more - like choosing simple product repackaging over expensive ad campaigns, or football clubs using customized intelligence to gauge a foreign player's popularity - Outside Insight offers a persuasive account of the most powerful strategic tool available to today's forward-looking organizations. Delivering real-time intelligence through monitoring all mentions online, in the press and even on TV and radio, Meltwater's software is unique in the world - and now this book, packed with useful tips, opens up a 3-D understanding of the marketplace which is applicable to any industry in any role.

Jorn Lyseggen is the Founder & CEO of Meltwater. A Norwegian entrepreneur and philanthropist, his previous ventures included 2 exits and an IPO. He founded Meltwater in Oslo, Norway in 2001 with an investment of just $15,000. Built on the notion of Outside Insight, Meltwater is now a global leader in B2B online media intelligence, with over 55 offices across six continents. He founded the Meltwater Entrepreneurial School of Technology (MEST), a training program, seed fund and incubator for African entrepreneurs, in 2008, and launched Shack15, a data science hub in London, in 2016. Jorn has been featured on CNN, TechCrunch, TedX and more.

More books by Jorn Lyseggen

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Growing Weeders Into Leaders:...
(Paperback)
Jeff McManus
 
 
£13.95
 

Currently out of stock

The 5 Rules of Megavalue Selling: How...
(Paperback)
Mark Holmes
 
 
£18.45
 

Currently out of stock

The Smart Selling Book
(Hardback)
Mark Edwards
 
 
£9.99
 
Mergers and Acquisitions Basics: The...
(Hardback)
Michael E. S. Frankel; Larry H. Forman
 
 
£39.99
 
Latest Blog
Tom Fort asks which Writer Best Depicted the Reality of the English Village
28/04/2017

Tom reviews some much-loved novels set in English villages and asks where we go for the most realistic depiction.

Philippa Gregory Looks Back on Thirty Years of Writing Historical Fiction
27/04/2017

Read an extract from Philippa Gregory's Foreword to the 30th anniversary edition of her first published novel, Wideacre.

Foyles' Find Your Way Through ... Depression
24/04/2017

How the tv series 13 Reasons Why and Prince Harry's revelations about his own mental health have both sparked important debates about teen wellbeing.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd